Marketing on social media has become an important pillar for the success of every business because of the huge audience of 5.24 billion. However, creating a bulk of content, managin campaigns, scheduling posts, and analyzing the performance of social media marketing seem challenging tasks. This is where online tools come in to help.
With the help of the right tools, social media marketers can lower their work burden and handle different tasks efficiently. If you are also a social media marketer and are looking for online tools to streamline your workflow, this blog is for you.
Here, we are going to introduce you to some top-picked tools that you should include in your social media marketing workflow. These tools not only simplify your tasks but improve your overall strategy as well.
Jogg AI- Helpful for Generating Engaging Videos With AI
Social media marketing relies heavily on video content that drives more engagement as compared to images or written text. However, creating professional and captivating videos regularly demands
- Hiring influencer actors.
- Purchasing cameras.
- Spending hours editing.
These tasks make the overall workflow slower. This is where Jogg AI comes in to help.
Jogg AI is a web-based online tool that is efficient to automatically generate captivating, user-generated content (UGC) styles videos and posts with AI avatars. All you need to do is paste your ideas, and Jogg will turn them into high-quality videos, ads, or social posts in a matter of seconds.
Here’s How Jogg AI Is Useful:
- Fast Video Generation: As stated above, Jogg AI can instantly generate videos in a matter of seconds, without any camera, shooting, influencer, or editing needs.
- Marketing Ads Generation: Jogg AI offers an “Ads Generator” that can help you turn images, text, and URLs into catchy ads to be used on Facebook, Instagram, TikTok, etc.
- Custom Videos: It offers video personalization options as well, which will help you create customized avatars and videos that resonate more with your audience.
- Allows Script Writing: To streamline your social media marketing workflow further, it offers automatic script writing as well.
- Bulk Videos Generation: If you have to generate several videos, it can help you in this as well.
- Reach Global Audience: Another key benefit of the platform is that it allows you to create videos, scripts, etc, in different languages, including English, Dutch, French, Spanish, Portuguese, and more.
And so on…
Here’s the Demo of Jogg AI Video Generator:
Image to Text- Extract Textual Data from Images
In social media marketing, you sometimes find images containing valuable text on them, such as;
- Customer reviews.
- Infographics.
- Product packaging.
- Screenshots.
Manually typing that content can take a lot of your time and effort. Despite that, accuracy is not certain. In this scenario, the Image to Text tool becomes a valuable addition to streamline your workflow.
This tool uses OCR (Optical Character Recognition) technology to precisely recognize text written on images, scanned documents, or screenshots, and extract it into an editable form. All you need to do is provide the image, crop the necessary part, and hit the “Extract Now” button to start.
Here’s How the Image to Text Converter is Useful.
- Fast Extraction: With the help of this tool, you can instantly extract text from images, product packaging, etc., without having to write at all.
- Repurpose Content: You can use this tool to pull out quotes, reviews, or other insightful details from visuals and reuse them in social media captions, ads, or posts.
- Ensures Accurate Conversion: The image extractor minimizes mistakes that mostly occur in manual typing.
- Improves Overall Productivity: It accelerates the process of turning customer-generated content, UGC screenshots, etc., into shareable and searchable content.
For Example:
“We extracted a customer review from a screenshot with the help of an image-to-text tool.”
Buffer For - Scheduling and Automation
Buffer is another powerful and user-friendly online tool that assists you in streamlining social media marketing workflow in different ways. One of its core functions is post-scheduling, which helps to plan and automatically publish posts across different platforms, like:
- Facebook.
- Instagram.
- Twitter (X).
- TikTok.
Beyond post-scheduling, post scheduling Buffer offers a wide range of other features that make it a complete social media management solution. Below we have discussed some prominent of them;
- AI Content Creation: Buffer allows you to automatically generate and refine captions of social media posts, making your posts more engaging.
- User-Engagement Tools: Buffer offers a user-engagement box as well, which helps you to easily respond to the comments of users on social media posts without leaving the platform.
- Performance Reports: It also offers comprehensive reports and insights about the performance of social media posts, user behavior, as well as campaign engagement rates
- Collaboration Opportunity: This online tool provides a feature of collaboration, using which your social media marketing team members can easily collaborate during content planning, creation, and analysis.
And so on…
The image below highlights different features of Buffer:
Canva – For Designing Social Media Posts
As we all know, social media is the landscape of visuals. To engage your audience on social media, it is essential to create eye-catching and creative visuals. However, not every marketer is capable of creating designs. As a result, creative visuals or posts become a hectic task for them.
In this scenario, Canva steps in to streamline the workflow of designing social media posts.
Canva is an online platform that offers a number of features to help even beginners create compelling posts, ads, and banners. Plus, it allows you to even create or edit videos for different social media platforms.
Here’s Why You Should Include Canva In Your Workflow:
- Ready-made templates: It offers a wide range of templates that you can use to easily generate Instagram posts, LinkedIn banners, TikTok videos, Facebook ads, and more.
- Canva AI: You can use the AI feature of Canva to automatically generate customized marketing images, infographics, videos, and reels.
- Saves Your Time: By providing ready-made templates for social media posts, Canva helps you streamline your workflow and save time.
- Simple Working: For using Canva, you don’t need to be a professional designer; simply drag & drop or copy paste the icons, fonts, shapes, and other elements.
- Consistent Branding: Another reason to include Canva in your workflow is its “Brand Kit” feature that allows marketers to store the company logo, fonts, and brand colors to maintain consistent branding across all social media platforms.
A Pictorial Demo:
All Hashtags – For Hashtag Research**
Hashtags are powerful ways to target the queries of customers and improve the visibility of posts to reach a wider audience. However, for successful marketing, you should choose the right hashtags, as random hashtags are not going to give you the desired results. In this scenario, All Hashtags steps in as a valuable tool.
As the name suggests, this tool is designed to help you research, discover, and analyze hashtags and track their performance.
Here’s How All Hashtags Is Useful Tool:
- Trending Hashtags: The All Hashtags tool helps marketers to quickly identify popular as well as niche-relevant hashtags that have higher trends.
- Tracks Performance: Another useful feature of the tool is that it helps you analyze how each hashtag is performing in terms of impressions, engagement, and audience reach.
- Hashtags Clusters: For every marketing post, you can immediately get a combination of relevant hashtags. Doing this will help in maximum visibility of your content.
For Example:
We used the All Hashtag tool to generate hashtags for an Instagram post. Here, you can see that;
Conclusion
A successful social media marketing demands more than creativity; it needs the right choice of tools that could streamline your workflow. In this blog post, we have unveiled different effective online tools, including Jogg AI, Image to Text Extractor, Buffer, Canva, and All Hashtags.
Jogg AI helps generate engaging and high-quality marketing videos, and Image to Text is useful for extracting valuable data from images. The Buffer that helps create, schedule, and analyze campaigns. Similarly, Canva helps in designing posts, and All Hashtags is useful to discover and analyze hashtags. These online tools will help you ensure that your workflow is efficient and result-driven.
