Investing in paid ads is one way to increase your followers on Instagram, but it’s not the only way. You can implement strategies and best practices to get your content in front of your target audience.
Whether you’re new to Instagram or want to expand your online presence the 11 tips below teach you how to grow your Instagram in 2025.
#1 Create a Cohesive Look and Feel
Visual branding is key to your success on Instagram. The goal is to create a cohesive look and feel with every post.
This includes:
- Brand colors
- Font
- Logo
- Preferred filter
- Cohesive design templates
#2 Optimize Your Profile
Prospective followers decide in seconds if they want to follow you. Branding helps as outlined above, but you also need to optimize your Instagram profile.
- Bio image: Your bio image can be a logo or headshot. Just make sure it’s large enough and bold enough to stand out in a small thumbnail.
- Bio text: Your bio can only be 150 characters. Share your personality and communicate what you do or what you sell. Use relevant emojis to express your personality.
- Bio link: Some visitors won’t follow you on Instagram, but they may connect with you on your other online channels.
- Link to a Linktree (or similar tool): This allows you to link to your website, sales pages, monthly newsletter, other social media profiles, and more.
- Highlights: Add at least 3 highlights underneath your bio for a quick glance at your brand.
- Keywords: Add relevant industry or niche keywords in your bio, highlight titles, and (if possible) your page name.
#3 Determine Your Content Mix
Learning how to grow your Instagram fast includes creating a monthly content calendar. You know you need to shoot photos and videos and design new graphics but also consider your content type and intention.
Content Type
- Highlights
- Single videos
- Single images/graphics
- Memes
- Carousels
- Reels
- Trial Reels
Content Mix
Increased sales are the goal, but if all your content is sales-heavy, you won’t attract new followers.
Consider this content mix for your Instagram growth strategy:
- 70% to attract new followers
- 20% to engage and nurture existing followers
- 10% for direct sales or opt-in to direct marketing
#4 Create Trial Reels
Trial reels are reels that help you test the performance of new content ideas. Unlike reels posted to your page, trial reels are only shared with people who don’t follow you. This helps you determine if your content connects with prospects.
In addition to testing new ideas, you can repost high-performing reels on your page as trial reels. This is a powerful way to increase your reach beyond existing followers.
#5 Create a Brand Hashtag
This tip is fast and easy, but essential. Add 1 to 2 brand hashtags to every post. This ensures that you and your posts are easy to search.
For example, if your business name is “Sunny’s Smoothies” and your name is “Sunny Smith” your brand hashtags might be:
- #sunnyssmoothies
- #sunnysmith
#6 Add More Hashtags
Hashtags are key to growing your Instagram followers. Hashtags should be relevant to your niche, brand, demographic, and individual post. A common mistake is to use the same hashtags for every post. Even with targeted hashtags, it’s important to mix things up.
In addition to your brand hashtags:
- Post up to 12 total hashtags per post. Always place hashtags at the end of your description.
- Select 20 to 30 relevant hashtags that you alternate between each month.
- Monthly hashtags should include relevant seasonal trends and topics. Weather, holidays, upcoming events, etc.
- At least 2 of the hashtags should have multi-million search results.
- Never used banned hashtags. Some banned hashtags are surprising, such as “#adulting” and “#always”.
- Consider using Metricool, or a similar tool, to autogenerate your hashtags and description.
#7 Post At Least Once Per Day
The newer your Instagram page, the more important it is to post daily. That’s a lot of content! To keep quality high, use an AI tool to batch-create posts. With JoggAI, you can create up to 100 product videos by providing product URLs, short video clips, or product images. The video will feature a life-like AI model and a relevant script.
#8 UGC Instagram Growth Strategy
Posting user-generated content (UGC) helps grow your Instagram account by building consumer trust. Followers want to hear what other followers have to say about your products and services. They’re the new generation of consumer testimonials.
Ask your followers to share video product reviews. You can also hire influencers with an aligned fanbase. With the right AI tool, you can create lifelike and fully customized UGC avatars.
With JoggAI AI Influencer Generator you can create your own AI influencer from a diverse range of genders, ages, ethnicities, and languages.
#9 Create an AI Clone
Writing scripts, filming videos, and editing content is time consuming. However, content that comes directly from you is easier to relate to. Minimize this burden, by creating an AI voiceover. Record a couple of minutes of yourself talking, and AI will create audio that sounds exactly like you.
You can also create a human AI clone that looks, sounds, and moves like you!
#10 Review Your Analytics
Learning how to grow your Instagram audience isn’t a matter of trial and error. It’s strategic. Instagram provides metrics to help you track your engagement and growth.
Metrics include:
- Follower growth
- Reach
- Traffic source (Impressions, Home, Profile, Hashtags)
- Likes
- Highlight engagement
- Shares
- Saves
- Best time to post
- And more!
#11 Repeat What Works
Your followers want fresh content, but they don’t mind themes. When a post performs well, use it for new content inspiration.
Maybe create a short series or approach the topic from a different perspective. Or create new posts answering the questions followers ask related to high-performing posts.
Now You Know How to Grow Your Instagram Page Organically!
Learning how to grow your Instagram business requires a strategic approach. Keep a close eye on your competitors and stay on top of industry trends. This includes leveraging AI to create high-quality content!
AI is the secret to success for new and established brands. Take a moment to explore how JoggAI can accelerate the process of creating new Instagram content!
