The Complete Guide to Posting Videos on LinkedIn for Maximum Impact

Want to share a video on LinkedIn but not sure how? Whether you’re a professional, creator, or brand, video content is a powerful way to engage your audience and showcase your expertise. But should you upload directly or share a link? What format works best? How do you maximize reach?
This guide breaks it all down on how to post a video on LinkedIn—covering everything from video formats to optimization tips, including how AI video tool can help you create high-quality LinkedIn videos with ease.

Why Video Content Matters on LinkedIn?

LinkedIn’s algorithm prioritizes engagement-driven material; hence, videos are among the best approaches to grabbing interest. LinkedIn claims that videos generate five times the level of interaction than text-based materials. This results in more likes, shares, and comments and better visibility.
According to HubSpot, 54% of consumers wish for more brand video content. The catch is, though, that not all videos work. You must know what works on LinkedIn and how to maximize your material for the best interaction if you are to really stand out.

Step 1: Choose the Right Type of Video for LinkedIn

Not every video is produced equal. You must match the appropriate kind of video with the expectations of your audience if you wish your material to be successful.

1.1 Native Videos vs. Linked Videos

When posting videos on LinkedIn, your main choices are two:

• Native videos: Uploaded straight to LinkedIn, native videos perform better since LinkedIn gives them top priority in the feed. They autoplay and grab interest right away.
• Linked videos: Found on YouTube, Vimeo, etc., these are distributed by link. Although still valuable, LinkedIn emphasizes keeping people on its network. Hence, they perform less than other platforms.
• Always choose native videos if you wish for the finest results. Embedding a YouTube video into a LinkedIn post with a compelling title will help increase its effect even if you share it.

1.2 What Kind of Videos Work Best?

The most interesting LinkedIn videos consist of:

• Behind-the-scenes content: Shows your viewers your work method or corporate culture.
• How-To and Educational Videos: Offer insightful information to help you establish your knowledge.
• Customer Testimonials: Help to establish credibility and confidence.
• Live Videos & Webinars: Support real-time participation and conversation.
• Industry Trends & Thought Leadership: Names you as a field leader.

LinkedIn claims that videos under ninety seconds usually do well since they keep the audience’s attention without losing impact.

Step 2: Prepare Your Video for LinkedIn

Here is how you can prepare your video for LinkedIn:

2.1 Optimize Your Video Format

Make sure your video satisfies LinkedIn’s criteria before uploading:

• File Type: MP4 (recommended), MOV
• Aspect Ratios: 1:2.4 to 2.4:1
• Minimum resolution: 256x144; maximum: 4096x2304
• File Size: 5GB or more
• Length: From three seconds to ten minutes

2.2 Add Subtitles (Closed Captions)

Most LinkedIn users see videos on silent on mobile, especially. Adding subtitles guarantees accessibility and raises involvement. Tools like JoggAI automatically generate captions, saving you time and effort.

2.3 Create an Eye-Catching Thumbnail

Though LinkedIn autoplay works, not every video starts playing right away. A strong thumbnail can significantly improve click-through rates. JoggAI lets you create professionally produced thumbnails that grab interest and get more views.

Step 3: How to Post a Video on LinkedIn

Use these guidelines to post your ready video to LinkedIn:

3.1 Posting on Personal Profile

• Click on the “Start a post” section of the LinkedIn Home Feed.
• Choose the video option from the file on your phone or computer.
• Create a strong caption by including background, analysis, or a provocative question to inspire participation.
• Add hashtags and mentions to highlight pertinent links using industry-specific hashtags.
• Upload and post; click “Post,” then track interaction.

3.2 Posting on LinkedIn Company Page

Though the method is the same, publishing from a company page increases your brand’s visibility. If you oversee a business page, make sure your videos complement your firm’s content plan.

Step 4: Boost Engagement After Posting

Here is how you can boost engagement after posting:

4.1 Respond to Comments & Messages

Participation does not stop once anything is posted. Responding to comments within the first hour helps your content show better on the LinkedIn algorithm.

4.2 Share in Relevant Groups

One excellent approach to increasing the audience for your video is to use LinkedIn groups. If your material benefits a particular community, share it with organizations connected to your field of work.

4.3 Repurpose & Cross-Promote Your Video

Repurpose your video on additional platforms to maximize its visibility:

• Post a bit on Twitter.
• Create an Instagram Reel out of it.
• Embed it in a LinkedIn article.

Create AI-powered videos for the following projects using JoggAI.

Step 5: How to Post a YouTube Video on LinkedIn?

Here’s the best approach if you would want to share a YouTube video rather than posting straightforward:

1. Find the video you wish to share and copy the YouTube link.
2. Post-paste it on LinkedIn: Create an interesting caption outlining why the video is worth viewing.
3. Use Mentions & Hashtags: Tag pertinent people using hashtags compatible with LinkedIn.
4. Pin the Post: Paint any critical content to your profile for the best view.

While posting a YouTube video on LinkedIn is easy, native videos typically create more significant interaction.

Conclusion

LinkedIn video posting goes beyond simple uploading and hoping for the best. You must have the correct video type, format, and approach to really have an impact.
Thus, you should start posting a video on LinkedIn. Start uploading interesting content right now, and see how your credibility, reach, and interaction develop.