It’s tough keeping up with TikTok’s dynamic platform sometimes. However, we’ll make sure you’re getting the most out of your TikTok analytics.
When TikTok has roughly two billion users, it’s one of the best resources for growing a channel. Our bread and butter revolves around engaging and fun videos that people can’t get enough of. Let’s dive into TikTok video strategies and creative ideas so you can start boosting engagement!
The Basics of Your TikTok Analytics Tool
Think of your analytics tool like getting directions while driving your car. If you don’t know how to read a map, it’ll be harder to reach your destination.
Your TikTok analytics tool tells you how well your content is (or isn’t) performing. You’ll get a well-rounded view of each post so you can get closer to more shares, comments, or purchases.
Below are a few reasons why people study TikTok account growth analytics:
Pinpoint Quick Trends
Marketing requires you to be proactive and reactive. When there’s a quick trend you can jump on, your analytics tool will immediately share trending posts or hashtags.
TikTok realtime analytics save you time scrolling through hundreds of content pages for exciting video marketing trends. That’s valuable time you can spend writing scripts or responding to comments!
Study the Channel’s Performance
Instead of flipping through each video individually, this analytics tool gives you an immediate big picture. You can track details like views, likes, or comments and compare numbers to spot growth.
Just like a YouTube channel or Facebook page, you need to keep a finger on the pulse of your brand. If an issue crops up, your constant study will put you in a good spot to fix it quickly.
Create a Posting Schedule
Every TikTok channel has its own unique needs depending on the industry, audience, or product. Your analytics tool will help you spot ideal posting times and audience activity patterns for your post schedule.
Are You Able to See Analytics for a TikTok Account?
Accessing your TikTok analytics is easy when you go into your personal account and click the Profile button. Once you enter the TikTok Studio, you’ll see a View All button under the Tools section.
You’ll see a variety of must-have details such as:
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Post views
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Net followers
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Likes
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Subscriptions
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Video gifts
You can continue to group your analytics by details like the content type or the amount of days since posting.
If you have a Business account, you follow a similar pattern to the Personal account. After clicking the Profile button, you go into the Business Suite and select the Analytics button. You’ll see similar tabs of metrics to help understand how well your account is performing.
How to Turn Off Analytics on TikTok
If you don’t want your TikTok channel to be recommended to contacts or friends, go to your account’s Privacy settings. You can also go into your Analytics page and switch them on or off.
If you’re eager to make money on TikTok or grow brand awareness, it’s best to leave analytics on.
5 Quick Ideas to Get Value Out of Your TikTok Analytics
It’s easy to become overwhelmed by all the percentages, numbers, and tabs. We’ll help you start using these analytics to generate ideas that get people laughing, subscribing, or buying.
Start a User-Generated Content Campaign
User-generated content (or UGC for short) is a popular way to get your audience involved. You get fresh content and they get their work featured on your channel – a win-win.
UGC provides a fresh and personalized perspective on products or services. According to a customer survey, 44% of respondents said they’d switch to a brand with better personalization.
Keep a Close Eye on Trending Hashtags in Your Niche
You don’t have to come up with all your ideas by yourself. TikTok analytics makes it easy to follow trending videos in your specific industry or niche.
For example, if you sell original t-shirt designs, look for fashion-based hashtags. Study why they’re popular and create timely videos to direct some extra traffic your way.
Look at Who Shares Your Videos the Most
Sometimes you have another audience who enjoys your work and you don’t even know it. Pay close attention not just to how many shares, but who is sharing your work on TikTok.
For example, let’s say you sell handmade wallets and purses. The analytics of a TikTok account could reveal you have a surprise audience in a specific state or city. This information could be useful for marketing through state or city-related hashtags later.
Create a Review Schedule for Analytics
Setting a schedule to review your channel’s performance will give you fresh opportunities for improvement. A healthy review schedule depends on your channel’s goals and your experience level.
If you’re a beginner looking to get more subscribers, you could check your analytics a few times per week. If your channel is a little older, you could check this stat once or twice per month.
Try AI Video Generators for Faster Content
Have you noticed your video analytics are starting to show improvement? Catch that wave by using AI video generators to generate faster content and stay ahead of the curve.
An AI TikTok video generator saves you time by automating time-consuming features like editing, effects, and scripts. You don’t need professional editing skills and can even use realistic voiceovers to skip recording.
Wrap Up
Growing a TikTok channel can be daunting, but your TikTok account growth analytics makes it easier. You’ll have all the information you need to adapt, improve, and grow!
At JoggAI, we make it easier for creators, artists, and brands to generate fresh content. Our AI tools save you time editing or translating so you can focus on your audience.
